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About Pure Moda

Thurley Online

New Season Thurley

Refresh your wardrobe for Summer with stand out pieces from Thurley.

Free Express Shipping to all Australian Residents. No Minimum Spend.


Online Designer Fashion

Elegant. Confident. Sophisticated. Unique. Make a statement with Pure Moda.

Pure Moda launched in 2013 with a mission – to deliver hard-to-find, high-quality fashion. Just like you, we wanted access to the latest Australian and International designs at affordable prices, so we created Pure Moda to bring you the newest pieces from the best fashion houses directly to your door.

Our passion for the latest style sees us hand-select some of the most glamorous pieces from over 20 Local and International boutique fashion labels at the beginning of every season. Every item we stock is chosen for the outstanding quality of the materials and design, and it’s reasonable price tag. So you can look amazing without breaking the bank.

The Pure Moda girl is confident, unique, and always on-trend. We offer a complimentary Personal Stylist to help you ensure that your wardrobe matches your fearless energy, your youthful spirit and your versatality.

Every Pure Moda item makes a fashion statement, from our hand-selected dresses to our exclusive footwear, beachwear and accessories. Whether it’s an upmarket cocktail party or a lazy summer afternoon at the beach, our elegant selections will make it a special occasion.

We understand that life can be hectic, so we combine the latest fashion with free express shipping Australia-wide to ensure that your glamorous dress and stand out heels arrive on time.

There’s no need to settle for the same old styles. Be unique with Pure Moda.

"Create your own style. Let it be unique for yourself and yet identifiable for others." - Anna Wintour 

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