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Add Some Serious Street Cred To Your Workout Wardrobe.

Activewear is no longer just for the gym. In fact, its sales are pretty much booming with it being the fastest growing segment of the market (according to market research). A huge chunk of us are adopting our activewear as casual daywear and weekend wear resulting in some old traditional brands adding in lines to cater to our needs.

On the other side, the good old classic sports brands such as Adidas and Nike are partnering with high end designers to up their fashion street cred. Think Jeremy Scott for Adidas Originals, Mary Katrantzou, Pharrell, Kanye. The result? Some pretty sweet pieces for us to snap up. Street styling, which is a juggernaut unto itself, is trickling up the ranks. And still further good news, as the incorporation of high and low intensifies, so will the collabs and subsequent collections. There has never been a better time to take advantage of the innovation in fabrics and strong design aesthetics.

Take a look at our selected examples below.

Saggy sweatpants be gone! This functional look slims with strategic piping.

Jourdan, one of PureModa’s fave street styler’s rocks this ensemble with effortless confidence. Leather adds edge to almost any outfit, no one needs to know that you’ve just come from the gym!

Sports bras and support garments have also been given a fresh update, with digital printing becoming more and more common. Activewear is probably the only category where seeing your bra through your top is encouraged when they look like this!

The Casablanca and Eon Active T Back Bras are both available online HERE along with some other essentials.

 

Who knew poncho’s could look this awesome?

And here’s a bonus SHORT CLIP from Rosie Huntingdon-Whiteley’s insta that will have you inspired to do a workout double time!

Images thanks to pinterest and puremoda.

Love PMxx


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