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Preparing For Your Next Trip To Europe

Prepare for your next trip to Europe with Pure Moda – or so say the travel experts at Bupa Travel Insurance! The forward-thinking company has selected our boutique as one of the best in Australia for finding your ideal travelling style.

When it comes to jet setting, the insurer knows that figuring out the best look for a different city, culture, or climate can take as much prep as the trip itself. This is why the travel experts are reducing the hassle by recommending our shop as one of the best if you’re about to head off on an exciting holiday to London.

‘Tradition rules the day in the UK’s capital, known for its red buses, iconic buildings and galleries, not to mention the royal family,’ writes the site, ‘but London’s population has always pioneered cool too. It’s a mind-blowing melting pot and shopping mecca; every new corner offers an exciting culinary or shopping adventure.’

A glam jacket will keep you cosy, while looking cool, against the UK capital’s chill. It can get cold there even in summer, so its good timing with the Aussie winter styles coming in. A brightly-hued blazer is a casual-cool option for dressing up jeans and a tee or for adding a touch of masculine chic to a girlie outfit. Try the ETERNAL BLOSSOM JACKET for a pop of colour against London’s grey skies. Alternatively, if you’re heading to the clubs of Soho, one of our glittering or fur jackets like the popular UNREAL DREAM JACKET will ensure you stand out in the crowd.

Unreal Dream Jacket as seen on blogger @friendinfashion.

It’s these looks which saw us being named in Bupa’s article, ‘Australian Boutiques: Get the Right Look for Travelling’, but outerwear isn’t all we stock. Try one of our pyjama-inspired outfits, like one made up of funky ALLISON PANTS and a loose tee. They’re perfect for checking out the sights of the city, keeping you uber-comfy while you're browsing the indie shops of Brick Lane or taking in the out-of-this-world city views from the top of the London Eye.

Whatever you choose from our online collection, Bupa Travel has got it right when it says we focus on serving elegant, confident women. So whether you want work clothes with an innovative edge or you’re in need of some sweet threads to plump your suitcase, pop on and get clicking.


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